Privacy Policy

Last updated: 21 May 2026

This Privacy Policy explains how Lauren Shoes ("we", "us", or "our") collects, uses and shares your personal information when you visit our website at laurenshoes.com (the "Website"), use our services, make a purchase, or otherwise interact with us (collectively, the "Services").

By accessing or using our Services, you agree to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of our Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations. Any updates will be published on this page together with a revised "Last updated" date. Where required by law, we will also notify you of any material changes.

Legal Basis for Processing Personal Data

We process your personal data on the following legal bases under the UK GDPR and, where applicable, the EU GDPR:

Performance of a Contract

We process your personal data to fulfil orders, provide our services, and manage your account.

Legal Obligation

We process personal data where necessary to comply with applicable laws and regulatory requirements.

Legitimate Interests

We process personal data for fraud prevention, security, business operations, and to improve our services.

Consent

Where required by law, we process personal data for marketing and promotional purposes only where you have provided your explicit consent.

Information We Collect

Information You Provide Directly

Contact Information

• Full name

• Billing and delivery address

• Telephone number

• Email address

Order Information

• Billing details

• Shipping details

• Payment confirmation

• Order history

Account Information

• Username

• Password

• Security credentials

Customer Support Information

• Information you provide when contacting our customer service team

Information Collected Automatically

When you visit our Website, we automatically collect certain information, including:

• Device type

• Browser type

• Operating system

• IP address

• Network connection information

• Website usage information, including pages viewed and actions taken

This information may be collected through cookies, pixels and similar technologies.

Information Received from Third Parties

We may receive information about you from third parties, including:

• Shopify, which powers our online store

• Payment service providers that securely process transactions

• Advertising and analytics partners that help us understand website performance and improve personalisation

How We Use Your Information

We use your personal information to:

Provide Our Services

• Process payments

• Fulfil orders

• Arrange delivery

• Manage returns and exchanges

Manage Your Account

• Create and maintain your customer account

• Protect account security

Marketing and Promotions

Send offers, updates and promotional communications that may be of interest to you, only where you have provided the necessary consent.

Improve Our Services

Analyse customer behaviour and website usage to improve the user experience.

Fraud Prevention and Security

Detect, investigate and prevent fraudulent, unlawful or malicious activity.

Legal Compliance

Comply with applicable legal and regulatory obligations.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve website functionality, enhance performance and provide tailored content.

In accordance with the UK GDPR, EU GDPR and applicable cookie regulations, non-essential cookies are only placed with your prior consent.

You may manage cookie preferences through your browser settings. Please note that disabling cookies may affect certain functionality of the Website.

Our Website also recognises Global Privacy Control (GPC) signals where applicable.

Sharing Your Information

We may share your personal information with:

Service Providers

Including payment processors, IT service providers, fulfilment partners, customer support providers and analytics services.

Business and Marketing Partners

To provide personalised advertising and promotional activities where permitted by law.

Corporate Affiliates

Within our group of companies where necessary for business operations.

Legal Authorities

Where required by law or necessary to protect our rights, property, customers or business.

Business Transactions

In connection with a merger, acquisition, restructuring or sale of company assets.

We do not sell your personal information.

International Data Transfers

Where your personal information is transferred outside the United Kingdom or European Economic Area (EEA), we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission or other legally recognised transfer mechanisms.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law.

Once retention periods expire, personal data is securely deleted or anonymised.

Your Privacy Rights

Depending on your location and applicable law, you may have the following rights:

• Right of access

• Right to rectification

• Right to erasure ("right to be forgotten")

• Right to restrict processing

• Right to data portability

• Right to object to processing

• Right to withdraw consent at any time

• Right to lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us using the details below.

Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us:

Email: support@laurenshoes.com